Critical Lens Library

A living collection of my interrogations of business truths, advice, and principles.

I come across a lot of advice, best practices, and so-called universal truths about business and entrepreneurship. Some of it’s helpful. Some of it’s noise. Most of it is local — it works in a certain context, at a certain stage, for a certain kind of person — but gets preached like it’s global law.

This page is my Critical Lens Library.
It’s where I run advice through a set of filters before I decide how (or if) it applies to me:

  • What are the principles of this?
  • What are the realities of this? (global, local, or personal)
  • Is it truth, or just belief?
  • What assumptions are baked in?
  • What scripts are attached?
  • Which stage of business is this really for?
  • How does this apply (or not) to me and my context?
  • What can I pull from it?
  • What’s noise and what’s signal?

How to Use This Library

  • Each entry is one principle or piece of advice I’ve interrogated.
  • You’ll see my notes on the stage of business it applies to (Startup, Wilderness, Struggling Boutique, Lifestyle Boutique), my PGQ lens on signal vs. noise, and my takeaways.
  • I don’t treat any of these as universal laws. I treat them as inputs to test inside my meta-experiment.

Why This Exists

I’m not a guru. I’m a learner and experimenter, building my own Millionaire by 50 meta-experiment in public.

This library is part of my process:

  • It keeps me from blindly following scripts.
  • It helps me extract signal from the flood of advice.
  • And it leaves behind a usable roadmap for others who want to filter advice through their own context, not someone else’s.

Browse the Interrogations

👉 Read my first interrogation.

Closing Line

This is a living collection. I’ll keep adding to it as I come across new “truths” worth interrogating. Because success isn’t about adopting every principle. It’s about learning to see which ones actually fit your context.